American Cinema, Детальна інформація

However, the late 1960s saw a turning point in the American film industry with the release of a number of films appealing to the youth market, which drew enormous audiences. The most famous of these were Arthur Penn’s ''Bonnie and Clyde'' (1967) and Dennis Hopper’s ''Easy Rider'' (1969). Realising that they could no longer rely on their traditional family audiences, film makers increasingly concentrated on films for the so-called ‘teenage market’, science fiction and fantasy ‘blockbusters’ with computer enhanced special effects Dolby sound such as George Lucas’s ''Star Wars'' (1977) and Steven Spielberg’s ''Raiders Of The Lost Ark'' (1981) became very popular.

Popcorn

Today Americans still continue the custom of eating popcorn at the movies. Americans use 500,000 pounds of popcorn every year. All corn does not pop. A seed or kernel of corn must have 14 percent water in it to pop. Other kinds of pop have less water and do not pop. When you put a kernel of corn on a fire, the water inside makes the corn explode. This makes a ‘pop’ noise. That is why we called it popcorn. The American Indians popped corn a long time ago. The Indians knew there were three kinds of corn. There was sweet corn for eating, corn for animals, and corn for popping. The Indians introduced corn to the first settlers, or Pilgrims, when they come to America in 1620. One year after they came, the Pilgrims had a Thanksgiving dinner. They invited the Indians. The Indians brought food with them. One Indian brought popcorn. Since that time Americans continued to pop corn at home. But in 1945 there was a new machine that changed the history of popcorn. This electric machine popped corn outside the home. Soon movie theatres started to sell popcorn to make more money. Popcorn at the movies became more and more popular. Many people like to put salt and melted butter on their popcorn. Some people eat it without salt or butter. Either way - Americans love their popcorn!

The Oscar.

The Oscars are awarded every year by the American Academy of Motion Picture Arts and Science. These statuettes are awarded to actors, film directors, screenwriters and so on for outstanding contributions to the film industry. The Oscars were first awarded in 1927. The first winners were chosen by five judges. Nowadays all of the members of the Academy vote. The ceremony is attended by most Hollywood stars, although some famous stars, such as Woody Allen, refuse to go, even if they win an award. The oldest winner of an Oscar was 80-year- old Jessica Tandy for her performance in the film “Driving Miss Daisy” in 1990. The youngest was Shirley Temple when she was only five years old. The statuette is of soldier standing on a reel of film. Nobody is really sure why it is called an Oscar, although some people say that it is because when the first statuette was made, a secretary said, “It reminds me of Uncle Oscar!”

Hollywood.

When people think about of Hollywood, they probably think of film stars like Marilyn Monroe, Gary Grant and James Dean. Hollywood is the center of the international movie industry and American movies are distributed all over the world. They are made in English but often dubbed into other languages. In some countries 90 percent of the movies that people see are US production. Sometimes, a film is not very popular with Americans, but people in other countries like it. The first films were made in Hollywood in 1911. Between 1930-1945, the five largest Hollywood’s studios produced most of the movies and owned most of the movie theatres in the United States. Making films is expensive. On the average, it costs 36 million dollars to produce a movie. Some of this goes to pay the salary of well-known movie stars and large sums can be spent on special effects like computer-generated imagery (CGI). Marketing the movie to the public may cost another 17 million dollars or more. To cover these costs film companies receive money for movie theatre tickets and the sale or rental of videos. They also sell CDs of the soundtrack and toys, books, or clothes associated with the movie. Indeed, there was a time when Hollywood was the most famous place in the USA, if not the world.

The Hollywood story begins at the end of the last century.

1887. A man called Harvey Wilcox bought a large ranch in a district north-west of Los Angeles in California. His wife called the land ‘Hollywood’.

1902-04. The first cinemas (‘nickelodeons’) opened in the USA.

1911. Two brothers from New Jersey built Hollywood’s first film studio.

1912. Film-makers from the east coast of the USA came to California, first in small number and then in thousands.

1912. The Hollywood industry was born.

There were several reasons why film makers went to Hollywood. Firstly, there was a lot of space, secondly, California’s warm sunny weather was ideal for making films outside. Thirdly, there was a variety of locations for filming: ocean, mountains, deserts, villages, woodland and rivers.

By 1939 the great dream factory studios made nearly 500 movies a year, drew American audience of 50 million a week and earned over 700 million dollars at the box office-all with the help of 30,000 employees who dealt with everything from processing film to fan mail.

In the 1950s and 60s Hollywood became more international. Famous stars like Maurice Chevalier from France, Marlene Dietrich from Germany and Sofia Loren from Italy came to Hollywood. Even today many international stars like Gerard Depardier and Arnold Schwarzeneger make films in Hollywood.

A big film studio, like MGM or Warner Brothers, brought to life a lot of film stars. They could make or break a star.

The Hollywood film studio produced different types. There were the silent Charlie Chaplin comedies of the 20s, gangster films, Frankenstein horror films and Greta Garbo romantic melodramas of the 30s, the musicals of the 40s and 50s, the westerns (cowboy films) of the 50s, the historical epics of the 60s, the science fiction films of the 70s and the Steven Spielberg action films and violent horror films of the 80s. Who knows what the next century will be famous for?

Beverly Hills.

Most visitors to Los Angeles, California want to go and see Beverly Hills. This is where you find the homes of the movie stars. But Beverly Hills isn’t Los Angeles. It’s a small city next to Los Angeles. All kinds of celebrities live in Beverly Hills. These celebrities may be movie stars, television stars, sport stars, or other people in the news. Tourists can buy special maps for the homes of the stars. These homes are very beautiful. They usually have swimming pools and tennis courts. But sometimes you cannot see very much. The homes have high walls or trees around them. Beverly Hills is also famous for Rodeo Drive. This is one of the most expensive shopping streets in the United States. Rodeo Drive started to be an elegant street in the 1960s. Many famous stores are opened on the street. People liked all the new styles and fashions they could buy. Today you can find the most expensive and unusual clothing, jewelry and furniture in the world on Rodeo Drive. Rodeo Drive is a very special street. When you want to park your car in public parking, an attendant will come and park your car for you. Beverly Hills is really a small city. Only About 35,000 people live there. But during the day more than 200,000 people come to Beverly Hills to work or to shop!

The major film genres.

The major film genres developed in the United States are the following:

Comedy. Charles Spencer Chaplin became the most widely recognized comedy figure in the world. He emphasized the development of character and plot structure, in contrast to the simple reliance on gags and gimmicks that characterized the work of other comedy producers of the day.

Westerns. The Western (a film about life in the American West in the past) was the first American genre to be developed and has remained a staple of the American motion-picture art and industry. It has been estimated that one quarter of US films have been Westerns. However, today most American Westerns are made in Italy and are called '"spaghetti Westerns".

Musicals. The musicals of the late 1920s and the early 1930s consisted of a series of "numbers" by established stars of Broad-way, vaudeville and radio. Later manifestations of the form were the biographical musicals, often highly fictionalized, about great composers, musicians, singers, providing an opportunity to string together some of their most popular hits. The transferring of musicals intact from the Broad-way stage became almost automatic beginning in the 1950s.

Gangster films. While the Western deals with a mythical American past and the musical with a fantasy land, the gangster film is closely tied to a real facet of American life. In earlier films, the gangster had risen to the top to enjoy wealth, power, beautiful women, expensive homes and large cars, but before the end of the film he was bound to be caught by law-enforcement officers, overthrown by fellow gang members or killed. Such punishment was considered obligatory. By 1971, however, "The Godfather" showed how far the genre has evolved: Marion Brando, in the title role, dies of old age. The gangster was another businessman.

War films. They have evolved into a major American genre, since wars have occupied so much of contemporary American history. The Second World War has been the subject of the greatest number of American films in this genre.

Horror films (thrillers). In the 1920s the creation of a monster who gets out of control or is coming to life from non-human beings who survive by killing the living provided the basic story lines of countless horror films. These films also have dealt with supernatural forces that manifest themselves as an unseen power rather than in individual form. A third major kind of horror films deals with people who are insane or in the grip of psychological powers beyond their control.

Horror films as a genre is associated with the name of Alfred Hitchcock. Like Walt Disney with animated cartoons, Alfred Hitchcock was thought not just to have invented a film genre but to have patented it (hence "Hitch", another name for a horror film).

Detective and spy films. These include first of all the James Bond series. Hitchcock's films of this genre feature ordinary people who accidentally become involved with spies or other evil doers.