Реклама, Детальна інформація

Ii-ia\x00F0oa, oea ia aoe/ii, i\x00F0e/iio a aaaaoueio e\x00F0a?iao oey ii\x00F0ia \x00F0aaeaiaioiaaia caeiiii. Ii-ae\x00F0oaa, oea ye i\x00F0aaeei, eaea ia ei\x00F0enoue eiieo\x00F0aioai, aiie io\x00F0eiothoue aeiaeaoeiao \x00F0aeeaio, \x00B3 iiaea o\x00F0aieoeny oae, ui ?o oiaa\x00F0 caiai'yoa\x00BAoueny e\x00F0aua i\x00B3ae aao. Ii-o\x00F0ao\x00BA, /enoi ineoieia\x00B3/ii oaeee iaoiae aeeeeea\x00BA o iieoioey noii\x00B3a ye oiaa\x00F0, ui \x00F0aeeaio\x00BAoueny. (noeioethth/a \x00F0aeeaia \x00BA oaeiae \x00B3 neeaaeiaith /anoeiith \x00B3i\x00B3aeae-\x00F0aeeaie.)

E\x00B3eueea \x00F0aeeaiieo iaieioaiue oaeiae noai\x00F0ththoue o iieoioey iaaiee ia\x00F0ac o\x00B3\x00F0ie. Oea iiaea aooe ia ia\x00F0ac aaoi? o\x00B3\x00F0ie caaaeii, aea ia\x00F0ac oiai iai\x00F0yio, yeee ae a aeaiee iiiaio oyaey\x00BAoa. Iaeiae, ieaioth/e \x00F0aeeaii\x00B3 caoiaee, ia caaoaaeoa i\x00F0i oe\x00B3e\x00B3ni\x00B3noue ia\x00F0aco o\x00B3\x00F0ie. O oeueiio iiaea \x00B3noioii aeiiiiiaoe o\x00B3\x00F0iiaee noeeue, a oaeiae ieaioaaiiy \x00F0aeeaiii? eaiiai\x00B3?, a ia ie\x00F0aieo caoiae\x00B3a.

Iaea\x00B3eueo aoaeoeaiith \x00BA \x00F0aeeaia:

ui iiaoi\x00F0th\x00BAoueny a aacaoao \x00B3 aeo\x00F0iaeao ;

i\x00F0yia iiooiaa \x00F0icneeea;

\x00F0aeeaia ii \x00F0aae\x00B3i;

o/anoue o aenoaaeao;

Aei oe\x00F0a?inueeeo iniaeeainoae noeioethth/i? \x00F0aeeaie iiaeia a\x00B3aeianoe oa, ui \x00F0aeeaia oiaa\x00F0\x00B3a a caaaeueiiio ianyc\x00B3 \x00F0aeeaie caeia\x00BA aeineoue iacia/ia i\x00B3noea. Oea aieiaiei /eiii \x00F0aeeaia o\x00B3\x00F0i. Ia\x00F0aaeon\x00B3i oea a\x00B3aeaoaa\x00BAoueny oiio, ui o ian aeoaea iaei a\x00B3o/eciyieo oiaa\x00F0\x00B3a, eiieo\x00F0aioe\x00B3y i\x00B3ae yeeie i\x00F0aeoe/ii a\x00B3aenooiy. I/aaeaeii, ui i\x00F0e oaeiio iieiaeaii\x00B3 ni\x00F0aa iien ia\x00F0aaaa oiaa\x00F0o, ai\x00F0ioueaa ca iieoioey oeyoii iaee\x00F0auiai \x00B3ioi\x00F0ioaaiiy eiai i\x00F0i yeino\x00B3 oiaa\x00F0o noathoue iaiaia'yceiaeie. Aieiaia caaea/a - aeiaanoe \x00B3ioi\x00F0iaoe\x00B3th i\x00F0i o\x00B3\x00F0io \x00B3 oiaa\x00F0, ui i\x00F0iiiio\x00BAoueny aei iiaeeeai a\x00B3eueoi? e\x00B3eueeino\x00B3 iieoioe\x00B3a.

\x00D0aeeaia noaa\x00B3eueiino\x00B3.

Iaa\x00B3oue i\x00F0e iaeaaiaeaeaiiio caoo\x00B3 oiaa\x00F0\x00B3a \x00B3 iineoa \x00B3 i\x00F0e iiaiiio “ii\x00F0ooae\x00B3 caiiaeaiue” (\x00B3ioeie neiaaie, i\x00F0e iayaiino\x00B3 iaaii? noie oyaeaiue i\x00F0i oiaa\x00F0 aai o\x00B3\x00F0io o iieoioe\x00B3a \x00B3 ia\x00F0oia\x00F0\x00B3a) iaiao\x00B3aeiee /an a\x00B3ae /ano cae\x00F0\x00B3iethaaoe \x00F0aeeaiith aeinyaioo\x00B3 \x00F0acoeueoaoe.

Iaea\x00B3eueo aoaeoeaia \x00F0aeeaia noaa\x00B3eueiino\x00B3:

i\x00F0eoiaaia \x00F0aeeaia (o aeaeyae\x00B3 noaoae i\x00F0i aaoo ae\x00B3yeuei\x00B3noue \x00B3 oiaa\x00F0e);

o/anoue o aenoaaeao;

i\x00F0yia iiooiaa \x00F0icneeea iino\x00B3eiei ia\x00F0oia\x00F0ai i\x00F0iniaeoo (ca\x00B3oo) i\x00F0i aaoo \x00F0\x00B3/io ae\x00B3yeuei\x00B3noue. Aai i\x00F0iniaeoo, i\x00F0eo\x00F0i/aiiai aei \x00F0\x00B3/ieoe\x00B3 ooai\x00F0aiiy o\x00B3\x00F0ie.

Ua aei aeioneo i\x00F0iaeoeoo, oiaa\x00F0o, iineoae ia \x00F0eiie aeioe\x00B3eueii i\x00F0iaiaeeoe iiia\x00F0aaeith \x00F0aeeaiio eaiiai\x00B3th, niia\x00B3uath/e, ui c oaeiai-oi /enea aaoa o\x00B3\x00F0ia aeionea\x00BA ia \x00F0eiie iiaee oiaa\x00F0. Oa\x00F0i\x00B3ie iiia\x00F0aaeiuei? \x00F0aeeaie iiaeooue aooe \x00F0\x00B3cieie: a\x00B3ae aeaio i\x00B3nyoe\x00B3a aei oeaeiy - a caeaaeiino\x00B3 a\x00B3ae \x00F0iciaoo \x00F0aeeaiii? eaiiai\x00B3?, ui iai\x00F0yio iia'ycaii c ia'\x00BAiii aaoiai ae\x00F0iaieoeoaa \x00B3 \x00F0ici\x00B3\x00F0ii i/\x00B3eoaaiiai i\x00F0eaooeo, a oaeiae c i\x00F0ecia/aiiyi oiaa\x00F0o.

BTL: iai\x00F0yia \x00F0aeeaia ye iiaooiy ca\x00F0iy caeo/aiiy niiaeeaa/\x00B3a.

Ca\x00B3aeii c eaaaiaeith "aaouee\x00B3aueiith" iiiyooy "BTL" \x00BA eiiiai\x00B3y Procter&Gamble. Eiee o\x00B3\x00F0i\x00B3 ciaaeiaeeiny no\x00F0oeoo\x00F0oaaoe \x00B3 i\x00F0iaiae\x00B3coaaoe na\x00B3e \x00F0aeeaiiee athaeaeao, aeiao\x00B3aeeeaee iaiaaeaea\x00F0 i\x00F0ia\x00B3a ia iaia\x00F0\x00B3 /a\x00F0oo, yea \x00F0icaeea aanue nienie aeo\x00F0ao ia aea\x00B3 ia\x00F0\x00B3ai\x00B3 /anoeie. Caa\x00F0oo aeyaeeiny ana, ui iia'ycaii c i\x00F0anith, oaeaaa/aiiyi, \x00F0aae\x00B3i \x00B3 ciai\x00B3oiueith \x00F0aeeaiith. Cieco -ana \x00B3ioa. Aa\x00F0oiy /anoeia io\x00F0eiaea iacao ATL (above the line -"iaae iaaeath"). Ieaeiy- BTL-below the line (i\x00B3ae iaaeath ).Oa\x00F0i\x00B3i noaa canoiniaoaaoeny a \x00F0aeeaiiiio aaaionoa\x00B3, yea ianeoaiaoaaei, o\x00B3\x00F0io, a iio\x00B3i noaa iaeaea caaaeueiiaaeeaaiei.

Aein\x00B3 i\x00B3eiio ia aaeaeiny oi/ii aecia/eoe, ui ae caeeoeeiny "i\x00B3ae iaaeath " \x00B3 ye ua iiaeia iacaaoe BTL. Aeaye\x00B3 aaaaeathoue eiai neiii\x00B3iii neiaa promotion (i\x00F0inoaaiiy), a \x00B3io\x00B3 /iionue \x00B3iaiothoue "PR- a oe\x00F0ieiio \x00F0icoi\x00B3ii\x00B3 oeueiai neiaa". A caeaaeiino\x00B3 a\x00B3ae oi/ee ci\x00F0o c'yaeythoueny aai cieeathoue aeaye\x00B3 aeaiaioe BTL, aea nooue a\x00B3ae oeueiai ia i\x00B3iy\x00BAoueny.

BTL- oea aeaiaio \x00F0aeeaie, ui \x00BA /anoeiith aeiaaino\x00F0ieiai? no\x00F0aoaa\x00B3? aeaaaeaiiy a\x00F0aiaeo (ia\x00F0ee) ia \x00F0eiie. A\x00B3i i\x00F0iiiio\x00BA ei\x00F0ioe\x00B3 (aai aeiaaino\x00F0ieia\x00B3) ia\x00F0eaoeiaia\x00B3 \x00B3ino\x00F0oiaioe aeey aeinyaiaiiy niaoeeo\x00B3/ieo \x00F0eieiaeo oe\x00B3eae i\x00F0ioyaii iaaiiai ia\x00F0\x00B3iaeo /ano.

BTL o\x00F0aaeeoe\x00B3eii aeeth/a\x00BA: aeaiiino\x00F0aoe\x00B3? \x00B3 aeaaonoaoe\x00B3? i\x00F0iaeoeo\x00B3a (sampling); iania\x00B3 caoiaee (events: i\x00F0acaioaoe\x00B3? nai\x00B3ia\x00F0e i\x00F0an-eiioa\x00F0aioe\x00B3?, aa/\x00B3\x00F0ee \x00B3 o.i.); eioa\x00F0a?, eiieo\x00F0ne; noeioethaaiiy i\x00F0iaeaaeo (sales promotion); niiini\x00F0noai; noaai\x00B3\x00F0io i\x00F0iaeoeoe\x00B3th; iaae\x00B3n\x00B3o\x00B3 /PR; aeecaei oiaeiaee; ia\x00F0/aiaeaeceia (ioi\x00F0ieaiiy i\x00B3noey i\x00F0iaeaaeo oiaa\x00F0\x00B3a); \x00F0aeeaio a \x00B3ioa\x00F0aeoeaieo caniaao eiioi\x00B3eaoe\x00B3? (Internet \x00B3 \x00B3io. ); aeei\x00F0enoaiiy iao\x00F0aaeeoe\x00B3eieo \x00F0aeeaiieo iin\x00B3?a \x00B3 i\x00F0aeoe/ii aoaeue-ye\x00B3 ae\x00B3?, ui ni\x00F0eythoue i\x00F0inoaaiith oiaa\x00F0o ia \x00F0eiie.

Ia aeaeue aaaaoi ooi iiaea ni\x00F0eeiyoe BTL eeoa ye aaceiooiai\x00B3 iia\x00B3o\x00F0yi\x00B3 eoeueee c eiaioeiii, iaeeaeee \x00B3 ieaeaoe, ia ye\x00B3 eaeooue eiooe, ui caeeoeeeny i\x00B3ney iieoiee i\x00F0yii? \x00F0aeeaie. Aea oea aaniethoii iaa\x00B3\x00F0ia noaaeaiiy. sse \x00B3 oa, ui BTL \x00BA aeueoa\x00F0iaoeaith i\x00F0yi\x00B3e \x00F0aeeai\x00B3. Iaaiaee - oea aca\x00BAiiaeiiiaithth/\x00B3 aeaiaioe, i\x00F0aaeeueia ii\x00BAaeiaiiy yeeo iiaea aeaoe i\x00F0eaieiiooth/\x00B3 \x00F0acoeueoaoe.

sse \x00B3 o aeiaaeeo c i\x00F0yiith \x00F0aeeaiith, BTL ia iaiaaeo\x00BAoueny o\x00B3eueee iinoaiiaeith \x00B3 aeinyaiaiiyi eiie\x00F0aoieo a\x00B3cian-oe\x00B3eae. I\x00F0e i\x00F0aaeeueiiio i\x00B3aeoiae\x00B3 aeey oni\x00B3oiiai i\x00F0iaaaeaiiy aoaeue-yei? BTL-aeoe\x00B3? iaiao\x00B3aeia ioe\x00B3iea oe\x00B3eueiai? aoaeeoi\x00F0\x00B3?, oa\x00F0aeoa\x00F0enoee ia\x00F0ee, yea i\x00F0inoaa\x00BAoueny, iioeiaeueiiai /ano \x00B3 i\x00B3noey i\x00F0iaaaeaiiy; aea/aiiy nenoai caooo oeueiai oiaa\x00F0o, eaiae\x00B3a io\x00F0eiaiiy \x00B3ioi\x00F0iaoe\x00B3?, ye\x00B3 aeei\x00F0enoiaothoue iioaioe\x00B3ei\x00B3 niiaeeaa/\x00B3. Oiio aeey aaaaoueio BTL noa\x00BA ni\x00F0aaith aeeooy, iniiaiei aeaea\x00F0aeii eioo\x00B3a aeey \x00B3nioaaiith, ie\x00F0aiei a\x00B3cianii. \x00B2, o\x00F0aaa neacaoe, \x00F0eiie ni\x00F0ey\x00BA \x00F0icaeoeo oeueiai iai\x00F0yio ….

Aea\x00B3\x00F0 oi\x00F0ie \x00F0aeeaie .

Noiniaii \x00F0aeeaie \x00F0aeeaie \x00B3niothoue aeaa i\x00F0ioeeaaeieo i\x00B3aeoiaee: \x00B3 \x00F0aoe\x00B3iiaeueiee. I\x00F0e i\x00B3aeoiae\x00B3 o\x00B3\x00F0ia aeo\x00F0a/a\x00BA a\x00F0io\x00B3 ia \x00F0aeeaio, i\x00F0aeoe/ii ia a\x00F0aoiaoth/e aeo\x00F0aoe, \x00F0ici\x00B3uo\x00BA ?? a aoaeue-yeeo aeaeaiiyo, aea\x00BA oe\x00F0ieo \x00F0aae\x00B3i \x00B3 oaea\x00F0aeeaio. I\x00F0e\x00F0iaeii, oaeee oe\x00F0ieee i\x00B3aeo\x00B3ae aea\x00BA oi\x00F0io\x00B3 \x00F0acoeueoaoe, aea ia caaaeaee, i\x00F0aaaea, i\x00F0iii\x00F0oe\x00B3ei\x00B3 aeeaaeaiei a\x00F0ioai. Oae \x00B3 i\x00F0eaooee aeaeaei eiaeii? o\x00B3\x00F0ie iiaeooue iiaeoaeaoe oae\x00B3 aeo\x00F0aoe, oiio a\x00B3eueo i\x00F0aaeeueii aeae\x00F0aoe \x00F0aoe\x00B3iiaeueiee i\x00B3aeo\x00B3ae aei \x00F0aeeaie. Aea\x00B3\x00F0 oi\x00F0ie \x00F0aoe\x00B3iiaeueii? \x00F0aeeaie, a iniiaiiio, caeaaeeoue a\x00B3ae oe\x00B3eae, ye\x00B3 ae ia\x00F0ane\x00B3aeo\x00BAoa nai?i \x00F0aeeaiiei iaieioaiiyi, a\x00B3ae i\x00F0iaeoeoo, yeee ae \x00F0aeeaio\x00BAoa, \x00B3 a\x00B3ae \x00F0ici\x00B3\x00F0o a\x00F0ioiaeo eioo\x00B3a, yeeie ae ia\x00BAoa a nai\x00BAio \x00F0icii\x00F0yaeaeaii\x00B3, a oaeiae \x00B3 a\x00B3ae iniaeeainoae \x00F0aa\x00B3iio, a yeiio ae i\x00F0aoeth\x00BAoa. Uia a\x00B3aeiia\x00B3noe ia ieoaiiy: ui aoaea a \x00F0aeeai\x00B3, o\x00F0aaa ae\x00F0\x00B3oeoe yeeie oi\x00F0iaie \x00F0aeeaie ie aoaeaii ei\x00F0enooaaoeny. Aeey oeueiai \x00F0icaeyiaii ia\x00F0aaaae \x00B3 ianoa/\x00B3 \x00F0\x00B3cieo eaiae\x00B3a ia\x00F0eaoeiaiaeo eiioi\x00B3eaoe\x00B3e a ianooii\x00B3e oaaeeoe\x00B3:

Oaaeeoey 2.1.:

\x00D0aeeaiiee can\x00B3a



Ia\x00F0aaaae

Iaaeie\x00B3ee