Advertising in our Life, Детальна інформація

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Domestic advertising (Tambov region advertisements) has made a large skip during the last few years. When I was a child I could hardly see any advertisements in the streets, on buses, I couldn’t find price-lists in my post. But nowadays nearly once a week in my post I can find advertising commercial messages.

Today we can see many hoardings in the streets of Tambov too. Walking along the main streets we carry our eyes from one signboard to another. I think that their placement is very successful. First of all, they are situated at the entrance of our town. People can learn information about Tambov goods on the way to Tambov. Secondly, the most essential part of hoardings are situated along two main streets: Sovetskaya and Internationalnaya. These are two the most busy streets of the town. In rush hours thousands of people look at these hoardings. To my mind, that is why outdoor advertising in Tambov is well-developed and successful. All the hoardings are bright, effective, colorful and capturing.

Advertising in mass media is also very popular in Tambov. Ads in the Internet is the youngest kind of advertising, may be of this, it is not the leader of mass media advertising. There are some sites with Tambov advertisements but they are not numerous. There are some newspapers containing advertisements such as “Vse Dlya Vas” and “Iz Ruk v Ruki”. I think advertising in press shoul be more well-developed. Many adverts in press are not colourful, there are no interesting ideas, only what and where to buy. I think that it would be better to print advertising newspapers on the paper of higher quality, using more colours. I know the price of such newspapers will rise and the price of adverts too. But we are really interested in such like information, we are interested in qualitative information and we will not mind the price. If advertiser is interested in promoting his goods qualitatively, brightly, effectively, he will pay any money he has, in case it will help in promotion of his products among the audience.

Advertising on TV has changed a lot. A few years ago it was just a “running line” consisting only of words. Nowadays it is not the same “running line” but it consists not only of words but also of emblems and logotypes but also rollicks. There are some interesting rollicks. For example, advertising of Tambov GSM. I think it is one of the most successful because it is true to life, easy for understanding, and I am sure that every person was in such like situation in his or her life. But these rollicks are not ideal. There are some drawbacks. They are too long, some people can zap during it, and it wouldn’t be so effective. It is also a little bit unattractive because the situation is common. I think if the end of this ad would be another it would be more powerful. This is the only example of advertising on TV. But it needs to do much in the development of TV advertising in Tambov and I hope that soon it will be a lot of professional advertisers with creative skills and individuality. Only after that every advertisement would be smart, expressive, unexpected, exciting, creating and individual. Another kind of advertising is samples. It is not well-developed. I think it is so because of the character of Russian people – to have as much as possible if it is free of charge. But sometimes we can meet young girls in the streets or in the supermarkets giving us samples of this or that product.

All in all ads are popular but not well-developed and not of high quality in Tambov. That’s why advertising in Tambov is the sphere which greatly needs to be changed and to be mastered.

I think it is not occasionally that the department of design and

advertising has been set up in Tambov State University named after

G.R. Derzhavin.

I would like to finish my essay speaking about new advertising techniques: endorsement and product placement.

When you watch a TV programme or a movie, you expect to see advertisements in the commercial breaks, but you are also probably receiving a large number of commercial messages during the film or progremme as well, thanks to a marketing technique called “product placement”.

For example, why do the “men in black” wear Ray-Ban sunglasses? The answer is that Ray-Ban did a deal with the film’s producers and followed it with a $ 10 million advertising campaign.

Also many advertisers ask famous, glamorous or successful people to give their approval to a particular brands or products – a technique known as endorsement.

After the end of her marriage to the UK’s Duke of York, Sarah “Fergie” Ferguson was asked by the American company WeightWatchers to appear in an advertising campaign for their range of slimming methods and products.

There is another example of endorsement. Sun Advertising, the Japanese advertising agency, has beaten its main competitor Top Ad, to win a contract to promote Tora’s new soft drinks range. They are going to launch a 10 billion yen TV advertising campaign – one of the biggest ever seen in Japan. The campaign includes an ad with the best baseball player from every major baseball team in Japan. Tatsuo Tokunaga, the director who dreams up Sun Advertising’s campaigns, says that the firm tries to capture people’s attention.

To my mind, they are more expensive than simple advertisements but more powerful. I think so because we usually trust outstanding persons, we want to look like them, we even copy them to some extent.

Advertising is an essential part of business. Ads are necessary either for the manufacturer or for the buyer. They are necessary for the manufacturer because they produce knowledge about it, create preferences, stimulate thoughts and actions about the product. Advertising is one of the most important factors in accelerating the distribution of the products. And it is necessary for the buyer because we learn information about the product from ads. Adverts are trustworthy because advertising cannot turn a poor product into a good one. But what it can do and it really does is to create an awareness about both old and new products.

advertising”, because everything is advertised and everything can be found in adverts.